A trademark is a legally protected trademark by which a natural or legal person marks its goods and services in the market so that consumers can distinguish them from identical or similar goods and services offered on the market by another natural or legal person. Any legal or natural person engaged in the trade of goods and the provision of services may file a trademark application.

A sign that you want to protect can consist of words, slogans, letters, numbers, pictures, drawings, color schemes, three-dimensional shapes, a combination of those characters, as well as from the music phrases displayed in a note and so on.

The legal protection of the trademark is performed before the competent Intellectual Property Office, as a state body of the administration responsible for intellectual property issues located in Belgrade, in street Kneginje Ljubice number 5.